Over the past 6+ years, I’ve focused on transforming complex product challenges into scalable, user-centric solutions that actually work in the real world.
These case studies represent the full product lifecycle - from initial discovery and data-informed strategy to high-fidelity execution - prioritizing business impact and technical feasibility over purely aesthetic choices.
My approach is centered on moving the needle for key metrics like conversion and retention while navigating the messy middle of iteration and stakeholder alignment.
This collection highlights a commitment to functional design that solves genuine user problems, backed by research and delivered with significantly fewer "final_v2_final" files than the industry average.
AP
2025
Lead Designer
AI-focused
Translated complex process of creating assessment into easy-to-create template using proprietary AI model, cutting average decision time from 90 mins to under 5 mins
+95% Creation Speed
+90% Success Rate
Wow - User Satisfaction
UX Research
AI workflow
Product Strategy
2025
Lead Designer
New Workflow
Streamline time spent on complex workflows to lower operational cost & make the platform self-serve
-26.19% Error Rate
+47.58% Faster Process Creation
70% User Pain Score
UX Research
Product Redesign
Design Ops
2025
Lead Designer
Updated UX
Totally rework of the assessment flow, candidate registration, proctoring and accessibility tools while addressing the unique challenges identified through our research.
87.5% CSAT Score
-54% Time in Non-assessment section
UX Research
Product Ovehaul
Product Strategy